Partners

Leading the lineup is DoorDash, which joins the Roommates Block Party as Presenting Partner, helping bring this year’s event to life at its largest scale yet. DoorDash will power a featured conversation and bring two custom experiences to fans onsite, including their signature bag lab experience and dedicated Roommates Block party presented by DoorDash photo moment. 

Foot Locker will present this year’s live music performances and bring the newly released NBA x Nike Knicks apparel collection into an immersive Hoops activation.  Knicks fans can check out and purchase the new collection and participate in on-ground basketball challenges to win prizes as Hoops Lives at Foot Locker.

Jack Link's will keep fans fueled with free jerky from their custom Champions’ Fueling Station, in addition to taking over a special mainstage moment.  Festival-goers can unleash their wild side with high-protein snacks and limited-edition giveaways.

Polymarket will present a mainstage moment and bring an interactive activation to the festival grounds. Fans will have the opportunity to put their opinions to the test and turn their takes into live trades.

Quest Nutrition will power a featured conversation while giving fans the chance to sample its lineup of Quest Protein Bars, Protein Chips and more throughout the evening. Their signature products will be passed out across the festival grounds, ensuring attendees stay energized with delicious, protein-packed favorites all night long.

Away will power a featured conversation and showcase its award-winning luggage onsite. The original travel lifestyle brand will seamlessly integrate into the stage programming, bringing forward its unique perspective on the intersection of travel and culture.

Timberland will create a larger-than-life photo moment for fans alongside major giveaways from the global lifestyle brand. Attendees can experience a giant boot installation and gather at the main stage for limited edition merch drops throughout the event.

Lunazul Tequila, an award-winning tequila, will power a featured celebrity conversation while serving Lunazul Reposado Palomas and Lunazul Blanco Margaritas from a custom onsite bar.  Guests 21+ can enjoy signature cocktails alongside live stage discussions.

BODYARMOR Sports Drink returns to the Block Party for its third consecutive year to keep fans hydrated all night long!  Guests on-site will be able to try products across the full portfolio, including the brand’s latest innovation - BODYARMOR FIT, a sparkling sports drink with electrolytes, choline for metabolism support, 60mg of caffeine, and zero sugar.

AT&T will present a branded mainstage moment and bring a custom phone booth onsite where fans can leave messages for the Roommates. Select voicemail messages left by attendees might  even be played live during the mainstage show!

MIKE AND IKE® will bring a custom activation to Randall’s Island and serve its fan-favorite candy throughout the event. Festival-goers can stop by the colorful candy setup for free samples and a chance to win prizes.

Randy’s Donuts will serve complimentary donuts from a custom activation onsite. The legendary shop is bringing its iconic donut flavors to NYC for a sweet, unforgettable fan moment.

Tommy John returns to the Roommates Block Party with a special mainstage moment centered around the brand’s “Own Your Comfort” campaign. The brand will hit the stage with interactive crowd giveaways and launch premium apparel directly to festival fans.