Partners
Our
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Tommy John
Tommy John returns as the Presenting Partner of the block party, bringing its “Underwear with Game” campaign to life with an on-site basketball game activation, premium product giveaways, and immersive fan experiences. As the makers of the most comfortable underwear ever made - and the go-to choice for professional athletes and podcast hosts like Jalen and Josh - Tommy John is deepening its footprint in the sports & culture space. The brand aims to further its presence within the Knicks fan base and grow awareness across the tri-state area. Content captured at the event will be leveraged across paid and owned channels to drive awareness, traffic, and conversion.
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1800 Tequila
1800 Tequila will take over this year’s Friends & Family Deck and the After Party, bringing signature cocktails and premium vibes to an exclusive post-show celebration. Special guests and VIPs will keep the party going late into the night, making it one of the most anticipated moments of the weekend.
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Bodyarmor
BODYARMOR will present a live podcast conversation on-site and host a dedicated sampling experience where fans can grab a bottle of their latest product lineup, offering a refreshing boost throughout the evening.
Want to Partner with The Roommates SHow Blockparty?
Brand partners have the opportunity to collaborate with The Roommates Show with possibilities ranging from experiential activations on-site, custom content + social & media amplification, VIP hospitality hosting, and much more. Work with our team to craft your brand’s strategy on how to come to life at Roommates Blockparty
