Partners
Our
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Tommy John
Tommy John returns as the Presenting Partner of the block party, bringing its “Underwear with Game” campaign to life with an on-site basketball game activation, premium product giveaways, and immersive fan experiences. As the makers of the most comfortable underwear ever made - and the go-to choice for professional athletes and podcast hosts like Jalen and Josh - Tommy John is deepening its footprint in the sports & culture space. The brand aims to further its presence within the Knicks fan base and grow awareness across the tri-state area. Content captured at the event will be leveraged across paid and owned channels to drive awareness, traffic, and conversion.
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1800 Tequila
1800 Tequila will take over this year’s Friends & Family Deck and the After Party, bringing signature cocktails and premium vibes to an exclusive post-show celebration. Special guests and VIPs will keep the party going late into the night, making it one of the most anticipated moments of the weekend.
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Bodyarmor
BODYARMOR will present a live podcast conversation on-site and host a dedicated sampling experience where fans can grab a bottle of their latest product lineup, offering a refreshing boost throughout the evening.
Want to Partner with Roommates Blockparty?
Brand partners have the opportunity to collaborate with The Roommates Show with possibilities ranging from experiential activations on-site, custom content + social & media amplification, VIP hospitality hosting, and much more. Work with our team to craft your brand’s strategy on how to come to life at Roommates Blockparty